Welcome to the New Era of Purple Rose & Co

Introducing the Refreshed Look

Our rebrand marks an exciting new chapter. What was once Purple Rose Home has now evolved into Purple Rose & Co, reflecting our deepened commitment to you, our beloved Rose Bud community.

The "& Co" represents the partnership between our co-founders, Vic and Kim, and stands for something greater. It symbolizes connection, collaboration, and the shared journey we’re on. As we step into this new era, we invite you to co-create intentional spaces that bring warmth, beauty, and meaning to your life.

Rooted in What Matters Most

This chapter is about becoming more grounded in who we’ve always been. We’re deepening our focus on what truly matters—authenticity, comfort, and creating spaces that reflect those who live in them.

At Purple Rose & Co, we celebrate homes that are lived in and full of life. It’s about curating spaces that bring joy, peace, and a sense of fun, where you feel completely at home. Your space should reflect your personality, and we’re here to help you find pieces that speak to your unique style while enjoying the process of making it truly your own.

The Heart of Purple Rose & Co

At the center of this rebrand is our Rosebud community, which has always been a driving force behind what we do. The "& Co" in our name isn’t just a nod to our founders—it’s about what we’re building together. It’s about the beauty that happens when we collaborate to create spaces that feel intentional and full of life.

What unites us is a shared belief in living with intention and creating environments that allow us to fully express ourselves. When your home feels inviting and purposeful, you carry that sense of well-being into the world, spreading positivity and connection.

Why We Rebranded

The shift from Purple Rose Home to Purple Rose & Co goes beyond a name change. It represents our deeper commitment to creating meaningful spaces—for you, for us, and for the world we’re all part of.

The "& Co" is more than a reflection of two co-founders. It stands for community, cooperation, and the collective energy of everyone who joins us on this journey. We believe the world needs more "co" words—collaboration, connection, and compassion—and we’re proud to celebrate intentional living, thoughtful design, and the magic of bringing people together.

Let’s move forward together in this exciting new chapter, making space for life’s poetic pauses, for homes that reflect who you are, and for the beauty and meaning we create—together.