Our Shop
The Heart of Purple Rose & Co.
140 Main St
Northborough, MA 01532
508-393-8882
Purple Rose & Co. is a family-rooted brand built on heart, heritage, and a deep belief in intentional living. It began in 1997 when Vicki, a seasoned corporate retail professional with an eye for timeless design, opened a small antique shop in Massachusetts called The Purple Rose. Her vision was to create a space where vintage charm and soulful pieces could help customers craft homes filled with meaning.
In 2005, her daughter Kim joined the business. With a background in fashion and a creative spirit, Kim brought a new energy and direction to the brand. Together, they evolved The Purple Rose into Purple Rose Home, launching the shop’s first website and expanding its offerings into a thoughtfully curated collection of home décor. This marked the beginning of their online presence—one that would grow into a beloved community with a loyal following of over 100,000 across social platforms.
In 2024, the brand entered a new chapter with a rebrand to Purple Rose & Co., a name that better reflects the layered, collected aesthetic they’ve become known for. With a continued focus on timeless furnishings, textural accents, seasonal décor, and artisan-made pieces, the shop remains a destination for creating homes that feel both beautiful and personal. While the collection has grown to include thoughtful books and meaningful gifts, the heart of Purple Rose & Co. is still rooted in helping you curate a home with intention and soul.
Every piece in the collection is handpicked to reflect a life well-lived—one that blends beauty, comfort, and purpose. Whether you're styling your home, honoring a new season, or setting the tone for your next chapter, Purple Rose & Co. is here to help you live—and decorate—with intention.
